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BlackBerry stomps a two proposed models and cancels in-house exhibition

2014-03-21  |  Comebuy News

BlackBerry has announced in a blog post, 2014 not to hold his fair BlackBerry live - for the first time since 2002. In an Exchange message, a note, also found that two actually planned cheap smartphones - with the alleged code name Café and Kopi - does not appear.

Instead of the big conference BlackBerry live to 2014 a number of smaller events there, referring to "certain groups like focus on enterprise customers, developers and partners." The event was held for the first time in 2002 Symposium as a wireless enterprise. Last year, the then reigning CEO Thorsten Heins had used them to introduce a new smartphone with the Q5.

Last week BlackBerry had reported loss of 4.4 billion dollars in the third quarter of the fiscal year. The number of smartphones sold amounted to only 1.9 million to 3.7 million in the previous quarter.

The new CEO John Chen entrusted now with the turnaround has indicated his plans on Friday compared with analysts: "it is important to understand that BlackBerry has enormous assets. We have dedicated, loyal employees who want the best for the company and its customers. The market has spoken and we have listened to." This may mean especially a shift away from hardware.

Appropriately, the Wall Street Journal in the depths of the quarterly report (PDF) has discovered a note: "The company has also decided to call off the launch of two devices to minimize the known inventory risk." The models with the name Café and Kopi should cover sources the newspaper according to the low-price segment.

[with material by Carrie Mihalcik and Donna Tam,]

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