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Facebook Acquires specialized start-up branch discussion forums

2014-03-21  |  Comebuy News

Facebook has acquired the New York start-up branch for an unknown sum. His product was a modern, user-friendly version of a classic online forum, where branches apply leave in issues continuing to discuss that belong only to the edge or not to the original question in a discussion.

In addition, branch team had developed an iOS app called potluck. (Potluck in the States is also a dinner at each guest contribute a dish.) Their objective is to bring users of social networks with people outside their circles in contact. For this purpose she present news bites, which then can be discussed.

It is unclear - as in such cases always-, whether and for which of these techniques is interested in Facebook or whether it wanted to expand just his tribe of developers with the acquisition. According to the branch CEO Josh Miller, nine staff by branch, but the Foundation of a new Department called "Facebook Conversations" with seat in New York, form "with the aim of helping people to find like-minded people". Also, he writes, you got the target of Facebook, to develop similar products - but designed for the size of Facebook.

Branch was promoted by obvious, the start-up incubator of the Twitter founders of Evan Williams and Biz Stone. The investors included also Jonah Peretti and Lerer ventures, John Borthwicks Betaworks and Ron Conways SV Angel. The verge estimates the price paid by Facebook at $15 million.

[with material by Shara Tibken,]

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