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Facebook introduces newsreader paper for iOS

2014-03-21  |  Comebuy News

Facebook has unveiled the newsreader paper expected since mid-January. iPhone users in the United States can download it from February 3. It is the first product of a new Department called Facebook Creative Labs.

Paper consists of news and reports, in which the newsfeed of the user, but also editorial publications from publishers on desired subjects are incorporated. By wiping can you scroll through the variety of offerings. It is not only texts with lead story in photos, but also videos, self starting, if they are in the picture. As expected remind the optics and especially the concept of Flipboard.

For users who want to write articles for their friends, even paper provides a preview option. The user can thus advance check, how text and image will have a paper and whether there are still opportunities for improvement. This is also known of Flipboard.

Most recently, stand-alone apps were an important element of Facebook's strategy. After the own app, the purchased photo program Instagram and the Android interface, Facebook home continued it with a Messenger app. In a conference call about the quarter numbers last night, CEO Mark Zuckerberg said the company will bring out more standalone mobile applications.

Facebook had incorporated already newsreader from partners such as the Washington Post in the past in its site, which however offered no compelling user experience. To be successful, it must exceed such approaches, but also popular third-party products such as the so-called Flipboard with paper. That it rather hard him to copy foreign services, although the failure has shown poke the Snapchat clone called in Facebook Germany "Facebook nudges".

[with material from Roger Cheng,]

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