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Facebook introduces video ads in the news feed a

2014-03-21  |  Comebuy News

With premium video ads, Facebook has a new form of advertising for the news feed introduced. To start, it collaborates with a select group of ad partners. Users should get to watch the clips "in the next few months", as communicated by the social network in a blog post.

"Premium video ads intended for advertisers who want to reach a large audience with high-quality image, sound and Bewegtelementen", it means to continue. The 15 sec. promotional videos start without sound as soon as they appear on the screen, and stop again when they get out of the field of view. The user clicks on a clip, it opens in a full-screen window with sound.

Facebook TV marketers want to compete with the new advertising format. Customers should buy the premium video ads in a similar manner and measure how commercials. The reach measurement via Nielsen Online campaign ratings (OCR). According to earlier reports, the video ads per day depending on the range between 1 and 2.4 million dollar cost.

In collaboration with ACE Metrix Facebook checks the quality of the promotional videos according to own also, before it uploads them on its platform. New ad format should be rolled out slowly, to observe how the users react to it.

Rumors of a high-price ad format, the agencies in the news feed from Facebook can employ, are circulating already since April last year. Was been expected initially with a start in the summer of 2013. Then this was however moved on October and finally once again postponed, reportedly due to concerns about the user experience. Apparently, some advertisers fear that users could strictly reject the commercials. First tests of the premium video ads running since mid-December.

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