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Facebook launches search partnership with Yandex

2014-03-21  |  Comebuy News

Facebook granted the Russian search engine Yandex from immediately accessing the public stream of its members. Now become Facebook pages by companies and members of the social network appear in the results of the Russian leader. However, it is the collaboration between the two companies to users from Russia, limited in Ukraine, Belarus, Kazakhstan, and Turkey.

Yandex according to comments and news in the search results to appear in the future. Private entries, however, are excluded. So far, data from Facebook users incorporated only in the blog search by Yandex.

"Yandex will use data from Facebook's public firehose, to improve the quality of its search results", stated the Russian search provider. "Where it is appropriate, the search results will contain articles and videos, who have experienced a particular attention on the social network. The popularity of content on Facebook incorporated in the ranking of search results."

Facebook to get more visitors through enhanced cooperation, quoted a spokesman for Yandex Reuters. Although founded by Mark Zuckerberg in many countries is the leading social network, it was in Russia only in fourth, it further says in the report. Instead, the local offers from Vkontakte and Odnoklassniki dominated the market.

Yandex is Russia's largest search engine. Reuters according to their market share is over 60 percent. It is their income primarily from search advertising.

[with material by Lance Whitney,]

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