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Yahoo acquires social media start-up Vizify

2014-03-21  |  Comebuy News

Yahoo has acquired a further start-up with Vizify. It specializes in the visualization of social media data. Buying Vizify on his website, but without financial details announced to call.

With the technology developed by Vizify interactive infographics can be and create videos based on the data that is in the network. Thus arises a kind of Internet biography. Premium customers their biographies for a fee on a vanity domain host can be, so a domain with an easy to remember and descriptive names.

Vizify will adjust his offer, the team comes to Yahoo. "We can't tell yet exactly what comes next, but we are looking forward to bring a visual approach to data at Yahoo", write the three founder Eli Tucker, Todd Silverstein and Jeff Cutler master.

"We have found a company in Vizify, that shares our passion for visualization techniques and the user experience", a Yahoo spokesman commented on the acquisitions. "The five-man team complements Yahoo's media product Department in San Francisco."

The acquisition of Vizify is just the latest in a continuing series of acquisitions since Marissa Mayer took over in July 2012 as Yahoo's CEO. Under her leadership, Yahoo has made now 37 acquisitions. Last month were about the video start-up distill as well as hiking, developer of the diary app days.

Auch Apple in December acquired a start-up specialising in the analysis of social media data. It paid for the Twitter analysis start-up Topsy reportedly more than $200 million.

[with material by Richard Nieva,]

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