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Yahoo buys mobile marketing start-up SPARQ

2014-03-21  |  Comebuy News

Yahoo has acquired a start-up with SPARQ, which sought to increase the use of mobile apps. His technique should "users help to jump to discover content, to consume them, and to inspire from app to app."

The acquisition fits with the stated intention of Yahoo boss Marissa Mayer, to promote in particular the mobile business. "We are interested in mobile - we have sought to create the best mobile platform at all," according to a statement by SPARQ founder and CEO Jesse choir. "We forward, to continue working for this goal at Yahoo."

The start up company founded in Seattle in 2010 and focused from the outset on the mobile marketing by it to customize the user experience on mobile applications and devices was looking for. Jesse previously choir for Expedia and Microsoft as a software developer working. According to SPARQ can its platform "mobile users customers by in turn, it makes it easier, where ever the user is products, services and content to buy, share and consume -."

Yahoo wanted to not speak to the agreed purchase price. SPARQ collected $1.7 million before its acquisition in multiple financing rounds in total in more than 650,000 dollars last year alone. Its current services SPARQ sets and want to inform his customers about support offerings in the transitional phase.

The purchase of SPARQ is just the latest in a sustained series of acquisitions since Marissa Mayer took over in July 2012 as Yahoo's CEO. In December alone, the acquisitions of the content Accelerator became known PeerCDN, the concert streaming startups Evntlive, of language technology specialist SkyPhrase and the mobile-video-start-ups PTCH.

[with material by Dara Kerr,]

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